Diego Estrada Santos

CMO, GenX Fitness Water

Diego Estrada Santos got his bachelor degree in Marketing in Monterrey, México in 2015.

In 2008, he launched his marketing consulting firm, Epimedios, later rebranding it to “Econs”, and narrowed his specialization to focus on entrepreneur projects and online sales.

Diego has worked as marketing consultant for local governments in Mexico and in the USA, universities, Havas Media (HEB, Home Depot), American Airlines, Honda.

He has led the branding and sales strategy for Gen X® Fitness Water since its inception in 2017.